Webwise: Building Business on the web – pt 3 – making your website more effective
Posted: January 19th, 2010 | Author: Fiona | Filed under: WEBWISE: Building Business on the Web | Tags: Building business online, Digital communications, online communications, search engine optimisation, SEO, web design, website | 2 Comments »How can you ensure that your website is working as effectively as possible for your business? Here are two simple rules to follow:
- Focus on what you want visitors to your website to do:
In my last column I wrote about the importance of focusing on why people should be visiting your website, and what you want them to do when they get there. Remember that on average, people only spend 2-3 minutes on a website, so you don’t have long to get your message across. Whatever your priority – selling products or services online, building positive word of mouth, reassuring prospective clients of your expertise, generating sales appointments, or creating a database of customer information – make sure your website does this quickly, simply and consistently. - Make sure you can be found:
There are now millions of websites, so making sure your prospective customers can find you easily is an essential part of building your business on the web. Free tools such as Google Analytics (www.google.co.uk/analytics) show you how people come to your site – whether from another website or through a search engine, and which search terms (keywords) they are using to find you. As a first step in building a search engine optimization (SEO) strategy, make sure that these keywords and other likely or relevant search terms are included throughout your website. This makes it more likely that when a prospective customer searches for your products or services, your site will appear in their search results.
In next month’s column I’ll be outlining how you can develop an effective SEO strategy using simple tools and techniques to increase your website’s profile online and generate increased visitor traffic.
